InSYNC | Project Accelerator

Viewing posts categorised under: Case Studies

Insert Centre Ville – Case Study

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INSERT Centre Ville presentation

Insert is the French leader for inner-city indoor advertising. With a workforce of 600 employees, located in 15 cities, Insert manages 150 000 billboards and 30 000 hosting sites.

Insert was founded by a LBO- financed merger between the two leaders of the industry. The merger has revealed the obsolescence of the old information system, while new services required by the advertisers led Insert to a massive adoption of mobile technology.

To achieve this goal, the information system had to be reconstructed from scratch in a new program encompassing four major projects.

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Specific stakes

Under high shareholders’ pressure, management started the project without CIO and technical staff. Moreover, new mobility applications had to be supported by special, untested, hand-held terminals. Some specific features had to be completed in a tight time frame or the company would have to incur high extra operating costs.

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Le Delas – Case Study

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Le Delas presentation

Le Delas is a prominent operator of the Rungis wholesale food market, which is number 1 in the world.  Its business model is brick-and-mortar, cash-and-carry.

Management embraced a very ambitious strategy:

  • Shift product-range to upper hand and increased perceived quality, both in products and services
  • Shift customer base from shop owners and resellers to gastronomic restaurants
  • Expand sales to new geographic distant areas
  • Decrease the sales dependency on physical customers

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Our mission

Our mission was to power the new strategy with ad hoc use of technology, and influence the creation of a new organization. The new strategy meant, in fact, moving “from brick to click” and adopt an internet-based model of sales development.

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eFront – Case Study

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Efront presentation

Efront is a leading global software editor for the Alternative Investment industry.

Front Invest Continental Europe (FICE) is a efront business unit in charge of performing implementation services for efront solutions, in Europe and Africa.

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Why efront called us

Efront called us to manage the transition between the resignation of the FICE Service Delivery Manager and the hiring of his replacement. This position being strategic for the company, the new manager was to be picked very carefully, and his hiring process was expected to last as much as a year.

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