Le Delas presentation
Le Delas is a prominent operator of the Rungis wholesale food market, which is number 1 in the world. Its business model is brick-and-mortar, cash-and-carry.
Management embraced a very ambitious strategy:
- Shift product-range to upper hand and increased perceived quality, both in products and services
- Shift customer base from shop owners and resellers to gastronomic restaurants
- Expand sales to new geographic distant areas
- Decrease the sales dependency on physical customers